Blackberry launches Playbook in India

Discussion in 'Economy & Infrastructure' started by Blackwater, Jun 23, 2011.

  1. Blackwater

    Blackwater Veteran Member Veteran Member

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    After the success of BlackBerry phone, Research in Motion (RIM) today entered into fast growing tablet PC market here with its 'PlayBook' to compete with the likes of Apple's iPad and Samsung's Galaxy Tab.

    The Canadian firm has launched the PlayBook in India at Rs 27,990 (16 GB), Rs 32,990 (32GB) and Rs 37,990 (64 GB).

    Globally, PlayBook is available at $ 499, $ 599 and $ 699 for the 16GB, 32GB and 64GB versions, respectively. The PlayBook is a seven-inch tablet that runs on a new operating system built by QNX Software Systems -- a RIM unit that makes software, which is used to run everything from cars to nuclear reactors.

    On a PlayBook, users can go online only using a Wi-Fi network or by synchronising the device to their BlackBerry smartphones.

    Apart from India, the PlayBook is scheduled to be launched in 15 countries, including the UK, Netherlands, Hong Kong, Australia and UAE over the next few weeks.

    The competition for "tablets" is hotting up in India with handset maker queuing up launches of their smart devices. A tablet PC, though smaller sized, has PC-like functionalities.

    Since the launch of Apple's iPad, the tablet market is witnessing huge competition, with new contenders launching their devices.

    "There are a lot of tablets being launched in India. The market is still niche but is growing at a rapid pace. The launch of PlayBook should not impact the sales of other tabs but will help grow the ecosystem," Gartner Principal Research Analyst Vishal Tripathi said. — PTI

    The Tribune, Chandigarh, India - Business
     
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  3. Solid Beast

    Solid Beast New Member

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