BJP starts Campus Ambassador Programme to involve youngsters - The Times of India Amin Ali,TNN | Feb 6, 2014, 09.35 PM IST DELHI: Political parties are looking beyond political cadres to reach out to voters. From interacting with them over social media to connecting through popular instant messaging services, parties and leaders are trying every innovative trick possible to reach out. BJP too has started a programme named Campus Ambassador Programme (CAP) to connect with college students or essentially first-time voters in the age group of 18-24 years. These campus ambassadors will ask for support to Modi within their colleges. The party has so far enrolled 10,220 campus ambassadors from 2,730 academic institutions among 537 districts across India. Since state of UP is the key state for BJP's national plans, the party has specially emphasized on this programme in the state and made most members there with 2130 campus ambassadors. Gujarat with 1,001 memebers is second followed by Haryana 976, Maharashtra 766, Rajsthan 692, Madhya Pradesh 560, Delhi 537, and Bihar with 531 members of campus ambassadors till now. Explaining the process, Anurag Thakur, head of BJYM told ToI that every student interested to represent BJP at their college, needed to fill an online form available on their website. The form rather than asking about one's political background, sought information such as extra curricular activities, examples of demonstration of leadership skills, challenges faced by youth and their opinion of the most pertinent socio-economic development issue to be addressed by the next government. After getting forms scrutinized by a team of professionals (from various fields who are volunteering with BJP), a first list of 10,220 campus ambassadors has been released. These ambassadors will be given study material about the BJP governance model and party's plans for the future especially youth. From February 10, these representatives are expected to hold interactive sessions in their colleges named "Modi Cafe' and discuss politics over 'a cup of tea.' Their immediate goal is to ensure voter registration and disseminating BJP's youth policy. Thakur does not agree though that AAP's success and innovative usage of campaigning is leading to this initiative. "AAP is a new phenomenon. Surveys show Modi is still by far the leading choice for PM. This program will help us to take the message of the party to millions of students studying at degree, diploma or certificate courses," he asserts.