ADAM: Made in India IPad killler !!

Discussion in 'Members Corner' started by sandeepdg, Feb 15, 2010.

  1. sandeepdg

    sandeepdg Senior Member Senior Member

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    Enter Adam, the iPad killer made in India?
    Sriram Sharma

    Hyderabad: Apple’s iPad was, it’s fair to say, awaited with the kind of breathless anticipation usually reserved by nubile nymphets for rakish rockers. But even as consumers rave about it, the technoscenti are already looking forward to a product that could make the iPad seem outdated, and, what’s more, is completely Made in India.
    India is, of course, regarded as a software superpower but hasn’t made waves in IT hardware. That could soon change, thanks to the Adam tablet PC of Hyderabad-based Notion Ink. Adam has generated enormous buzz on tech websites and gadget blogs ever since an early prototype was first demonstrated at the Consumer Electronics Show, the world’s largest consumer tech show in January.
    On Sunday, the final product minus the custom user-interface will be showcased at the Mobile World Congress in Barcelona. But first, we sneaked a preview at Hyderabad’s BVRIT Innovation Centre, where they are based. Adam to be launched in US mkt from July
    Never heard of Notion Ink? Its founders are six IITians and an MBA graduate. With an average age of 24, they believe India has what it takes to compete with the most innovative tech companies in the world. ‘‘We knew that Indian engineers and designers were doing most of the innovative work at Microsoft, Intel, and Apple. We just needed to take the first step,” says co-founder Rohan Shravan.

    ‘‘Current PC technology is like a Hummer on a city road,’’ quips Rohit Rathi, the youngest of the group at 23, and, along with Shravan, one of four co-founders from IIT Kharagpur. Two are from IIT Delhi while Sachin Ralhan, the eldest at 25, is a childhood friend of Shravan and Rathi and an MBA from IIPM. Apart from Ralhan and Rathi, the other five are all aged 24. What’s so different about their tech? Three years in the making, the Adam tablet is the first device in the world to integrate two breakthrough power saving components — nVidias Tegra 2 chip and a PixelQi screen. Together, they help it achieve twice the battery life and performance of the iPad. The chip provides an edge over the iPad, with its ability to play full high definition videos and Flash on the web browser. ‘‘It can offer the performance of a computer with the power consumption of a cellphone,’’ explains Shravan.

    Adams 10-inch screen integrates many innovations first used in the $100 OLPC (one laptop per child) project. Unlike traditional screens, PixelQI screen has a dual mode, and can be read in bright sunlight like an e-reader. With the backlight off, the company claims that it can increase battery life between charges by a factor of five. What about the pricing? The company has not yet taken a decision on this crucial aspect, but is clear that Adam will definitely be competitive vis-a-vis Apple’s iPad. It expects to start retail sales, first in the USA, from July onwards.
    Notion Ink worked with National Institute of Design’s R&D development campus in Bangalore to build a unique touch interface that runs on Google’s Android mobile operating system. As a startup, it faced many obstacles in filing patents and finding the right engineering talent. ‘‘India doesn’t have people working on Android. And the companies that have, charge Rs 1 lakh per resource per month,’’ says Rohan. ‘‘So we came up with a social solution — we opted to train engineers ourselves.’’
    The company trained and then recruited over 50 engineers at BVRIT in Bachupally, Hyderabad. ‘‘We got the infrastructure at their Innovation Center, and the students as well. We knew the technology in and out and started training them. Within two months it started paying off, and we started developing the professional applications for the product we wanted to design.’’
    ‘‘The company is working on an application store platform of its own, where users can find a wide variety of content. It will offer everything from apps, books, video, audio, to magazines, newspapers and comics,’’ says cofounder Rajat Sahni. ‘‘We see more and more users reading newspapers on e-readers and tablets in the near future, and has designed a lightweight product that adapts well to this purpose. They showed us a version of how a digital magazine would look on the Adam. We’ve taken design inspiration from a 400-year tradition — the user interface of magazines!’’ chuckles Shravan.

    http://epaper.timesofindia.com/Defa...geLabel=1&EntityId=Ar00105&ViewMode=HTML&GZ=T
     
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  3. Daredevil

    Daredevil On Vacation! Administrator

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    Adam aims to take bite out of Apple in iPad war

    http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article7027796.ece

    It has already brought the world a £1,400 car, now India is set to release an “iPad for the masses” — a new tablet computer that technology experts say could mount a challenge to Apple’s latest gadget.

    The new device, called the Adam, has been designed by Notion Ink, a start-up based in the technology hub of Hyderabad. The company was founded by three 24-year-old graduates from India’s elite technical universities who have relied on family and friends for seed funding.

    Their debut product has already caused a stir in tech circles, with several industry blogs raving about the Adam's super-energy efficient components and its unique display, which can switch from a colour touch screen to a black and white “e-ink” alternative that can be read in full sunlight.

    The CrunchGear website said: “It just might (sway the Apple faithful away) with the proper support.”

    Another industry blog added: “Apple may have widespread interest with its iPad, but the Notion Ink Adam has geek juices flowing.”

    Notion Ink admits it has its work cut out in competing against the might of Apple’s marketing machine, perhaps the most formidable in the corporate world. It is optimistic, however, that the Adam could make India, now famous for its IT services sector, a player in consumer electronics.

    Sachin Ralhan, one of the company’s co-founders, said: “Adam and iPad are based on completely different technologies and are marketed differently. Apple being a strong brand comes at a price premium while we wish to cater to the masses.”

    He added: “We see a potential simultaneous India-US launch at the end of June.”

    The Adam, which has been designed in India but will be built in Taiwan, is expected to cost about $325. In the US, the iPad starts at $499.

    The Indian gadget will be powered by Google’s Android software platform. A competition with a $1million prize is being planned for developers to build applications to run on it.

    Notion Ink is claiming the Adam will have “days” of battery life in its e-ink mode — compared with 10 hours standard battery life for the iPad. The Adam will play music for 25 days, give 16 hours internet browsing and will play high definition video for 8 hours, Mr Ralhan said.

    It will also support Flash — the video standard most widely on the web — which the iPad does not.
     
  4. Daredevil

    Daredevil On Vacation! Administrator

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    The features in the Adam are well poised to make it a market leader in the field of Tablet PC.
     
  5. Daredevil

    Daredevil On Vacation! Administrator

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    [​IMG]

    [​IMG]

    [​IMG]

    There is a video too of the Adam. Check out...
    [video]http://vms.slashgear.tv/sgtv/sgtv_embed.php?vkey=3dc27118a0f19a198571[/video]
     
  6. Singh

    Singh Phat Cat Administrator

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    Killer Specs. Killer device

    If they can maintain quality and keep prices below Apple (Apple has a gross operating marging of close to 40% that shouldn't be an issue ?)
     
  7. tharikiran

    tharikiran Regular Member

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    I have to say, I am impressed.With the choices in OS it's offering...Ubuntu,Chromium and what not. one can use it as a e-reader and do the surfing too.
    With choices in installing different web browsers, firefox and chrome.Some people are complaining about it's not in the market yet.
    Not having multi touch.

    So, it would be nice to see it get launched and see the kind of response it gets.
    My gut feeling is it will be a success.It has too many goodies .

    Guys any inputs from the makers regarding introduction of multi touch screen ?
     
  8. JayATL

    JayATL Senior Member Senior Member

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    has anyone here got their hands on this yet.


    Notion Ink Opens Second Round of Adam Tablet Order, No Gingerbread Upgrade

    http://techd.in/industry-news/notio...-of-adam-tablet-order-no-gingerbread-upgrade/

    If you still have the hots for Notion Ink Adam tablet, despite some setbacks that the company has suffered, you’ll be extremely delighted to hear that they are already processing the purchase order for the next batch of shipment.

    We believe that the selling will be limited only to those who have pre-ordered the tablets before. Assuming you’re one of them, you’ll be receiving an email from the company describing how you can finalize the purchase.

    According to Notion Ink, the list for the second batch is huge — hence, unlike the first one, they will not be sending out the tablets all at once. Notion Ink CEO Rohan Shravan said that the tablet will still ship with Froyo — though there will be some added elements from Gingerbread.

    Here’s the bad news, they will not provide an update to Gingerbread. The good news is they will go straight to Honeycomb! Woo hoo indeed. He said that constant updates will be provided until the full migrate to Android 3.0 is completed.

    Lamented the fact that you can’t buy Angry Birds on Android Market? He explained that since Adam is a tablet with no phone capability, it does not have access to the store — which really is a store for phone apps.


    Some problems?

     
    Last edited by a moderator: May 10, 2015
  9. ganesh177

    ganesh177 Regular Member

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    Why is it named adam ? Any reason ?
    Why not some indian name ?
     
  10. JayATL

    JayATL Senior Member Senior Member

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    they wanted to sound imported yarr!!
     

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