Incredible India campaign gets UK award
London, Sep 16 (PTI) The Incredible India campaign, showcasing India as a destination of choice for global tourists, has won a rare UK award for the most creative media campaign using ethnic imagery.
The 'GG2 Campaign of the Year' award was presented to Jagdish Chander, Director, India tourist Office, UK and Ireland, by Cherie Blair, wife of former British Prime Minister Tony Blair last night.
???? The incredible India campaign launched in 2002 was aimed at drawing the discerning tourist to India.?Since then the eye-catching imagery has won awards and helped boost tourist arrivals to the country, the citation said.
???? "The worldwide campaign showcased India as a destination of choice for art aficionados, culture vultures, film buffs and thrill seekers and spa lovers," it said.